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What is a URL shortener and how does it work?

A URL shortener turns a long web address into a short, readable link that redirects to it. EditURLink is one such service — here's how shortening works and what to look for in a shortener.

How URL shortening works

You paste the long web address you already have, choose the wording you want after the slash, and EditURLink stores the pair. The result looks like editurlink.com/summer. When someone opens that short URL, they are redirected straight to your original page.

Why shorten a URL at all?

  • Long addresses get cut off in messages, captions and printed material.
  • A short link is easier to read aloud, type and trust.
  • Short links can be counted, so you learn which channels actually work.
  • One tidy link can be reused across a whole campaign.

What makes EditURLink different

Most shorteners lock a link to its destination the moment you create it. With EditURLink the short URL is a permanent address you control: swap the destination whenever the campaign, product page or event changes. See editable short links for practical examples.

Included with every short link

Questions people ask

What is a URL shortener?
A URL shortener takes a long web address and gives you a much shorter one that redirects to it. Anyone who opens the short link lands on the original page.
Does the short link keep working forever?
Yes. Redirects are unlimited on EditURLink, so a link you share or print keeps working even after your monthly allowance of new links is used up.
Can I change the destination later?
Yes. You can edit where an existing short link points without changing the link itself or reprinting its QR code.

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